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Ever since Edward De Bono made this considerate
present to the corporate world. A lot of people have
been forced to contemplate whether it was a gift or a
curse . Recruiters are constantly looking for a
people who are able to think out of the box. That
catch phrase is now so popular ,your choice of getting
a job in a creative line would be very slim if it is
un mentioned in your resume. If you can't think out of
The least you could do is not admit it . You would be
a pariah if you did that, a philistine ,you would be
gaddafi to trying to crash prince Charles and Camilla's
nuptials. You would be stared at, scorned, spat
and God knows what-elsed at at if you camed out
of the closet and sayed you were dyed in the wool in
the box thinker. Your situation would be dire indeed
.
This is not to take anything away
from the lateral thinkers or from lateral thinking. They
have redefined a lot of concepts that need redefining
and change much of thing what is now perceived archaic.
But as with every extreme has created problems here as
well.
Officers are now crowded with lateral things or rather
self self professed lateral thinkers jostling
for promotions and having heated arguments over ideas
and concepts that often make little sense
to anybody but them And even that is doubtful.
Somebody should have been accountant but accidentally
wound up in a copywriter chair? It is a Rhetoric. The
answer is unequivocal yes.
What such a person will do is provide a counter point
to the rest of the heard . He will anchor to the team
. to the reality during brainstorming sessions when
ideas start to fly and and incredulity is suspended in
favor of innovation. He may not be able to
provide this innovation . but he will provide reliability. He
will be the person who furiously types away at his
desktop while his peers sit in cafeterias. Before
there Besides there are often problem That require analytical, procedural
thoughts patterns rather than the lateral thinking
process and this is the vertical thinkers come in.
The more varied your team is, the better your chances of
success . Remember, There sometimes is unity in
diversity.
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